Why Is Crypto Fundraising Marketing Becoming More Data-Driven in 2026?

Sat, 20 Dec 2025 13:17:33 +0000

Crypto fundraising marketing in 2026 looks fundamentally different from the early days of token sales and ICO hype. What once relied heavily on mass outreach, influencer noise, and speculative excitement has evolved into a discipline shaped by analytics, behavioral data, and measurable outcomes. Investors today demand more than promises and whitepapers they expect proof, transparency, and signals of long-term viability.